What is GEO, and how is it different from SEO?
Generative Engine Optimization is not SEO with a new name. Here is what actually changes when the result is a paragraph instead of a list of links.
Resources
Blog
GEO tactics, research from our own data, and what changed in the product.
GEO basics
Research
We analysed 1,200 visibility drops. Most had one cause
Across six engines and three months of data, most significant drops traced back to a single competitor page that an engine started citing.
Product
Introducing confidence labels: stable, low sample, real drop
Every number in Askority now says how many runs it is built on, and every move is labelled before you react to it.
Playbooks
The 403 problem: why AI crawlers cannot read a third of B2B sites
A checklist for finding out whether GPTBot, PerplexityBot and ClaudeBot can reach your pages, and what to change when they cannot.
Playbooks
How to write a comparison page an answer engine will cite
The structure, the sources and the honesty that turn a "vs" page into the thing ChatGPT quotes.
Research
Six engines, one brand: how differently do they answer the same prompt?
We asked six engines the same 200 B2B prompts for a month. Agreement on the top brand was lower than most teams assume.