What is GEO, and how is it different from SEO?
Generative Engine Optimization is not SEO with a new name. Here is what actually changes when the result is a paragraph instead of a list of links.
Key takeaways
- Lead with the buyer's question as the H1, not both brand names.
- Give the competitor real wins; one-sided pages get skipped.
- Put the comparison table near the top and keep it current.
Start from the prompts you are losing
Open the priority gaps for the comparison topic and write the headings from them. If buyers ask “which one is better for a two-location store”, that is your H2.
Be honest about the other side
Engines cross-check. A page that gives the competitor no credit reads like an ad and is cited like one. Give them the rows they win.
Structure for quotation
Direct answer first, table second, detail third. Add an FAQ block with the exact questions, and a visible last-updated date.
See what AI says about your brand
Six engines, a grade and the first three fixes. Free for 14 days.