What is GEO, and how is it different from SEO?
Generative Engine Optimization is not SEO with a new name. Here is what actually changes when the result is a paragraph instead of a list of links.
Key takeaways
- Engines agreed on the top brand in roughly half of the prompts.
- Perplexity and Claude cite the most sources per answer.
- Winning one engine tells you little about the other five.
Setup
200 prompts, six engines, 12 runs a day, one month, one B2B software category.
Agreement is lower than expected
On about half of the prompts, at least two engines disagreed on the leading brand. Copilot and AI Overviews leaned on the same sources; Perplexity went its own way most often.
Implication
Track all six or accept that you are guessing about the ones you do not track. That is also why every Askority plan includes all six.
See what AI says about your brand
Six engines, a grade and the first three fixes. Free for 14 days.